The Las Vegas Aces celebrated a remarkable week with each player receiving a $100,000 sponsorship from the Las Vegas Convention and Visitors Authority (LVCVA). LVCVA President and CEO Steve Hill announced this unprecedented gesture, emphasizing the players’ representation of Las Vegas.
Key Details:
- The sponsorship coincides with the Aces’ second consecutive championship celebration.
- The initiative benefits players with lower salaries, significantly impacting their earnings.
- Star players Kelsey Plum, A’Ja Wilson, and Chelsea Gray have taken below-market contracts to help the team stay under the salary cap.
Team Benefits:
- The Aces boast the highest per-game attendance in the WNBA and a dedicated practice facility.
- This sponsorship is independent of the Aces organization, ensuring compliance with WNBA’s collective bargaining agreement.
League Impact:
- This initiative sets a new standard for player compensation and could influence future league policies and team strategies.
- The mean salary in the WNBA is just under $120,000, with the median at $94,000. This sponsorship effectively doubles the average salary for the Aces, enhancing their competitive edge.
Commentary:
- Hill highlighted the sponsorship as a reward for the players’ hard work and success, encouraging them to aim for a three-peat.
- The Aces’ ability to re-sign star players at discounted rates while maintaining a championship-caliber roster showcases their strategic planning and strong organizational culture.
- The LVCVA’s support reflects the growing recognition and support for women’s professional sports, demonstrating Las Vegas’ commitment to its teams and athletes.
As the Aces continue their quest for another championship, this sponsorship underscores the strong support from the Las Vegas community and highlights the increasing value placed on women’s sports.
