The Dallas Stars are making a significant impact both on and off the ice, particularly during their playoff runs. Al Montoya, the Vice President of Cultural Growth and Strategy for the Stars, is spearheading efforts to introduce the sport of hockey to underrepresented communities. As the first Cuban-American NHL player, Montoya’s personal mission aligns closely with the team’s goals of expanding the game’s reach globally.
Recently, Montoya highlighted a new initiative that took him and his team to Mexico City. “We’ve just returned from Mexico City and are planning another visit soon,” Montoya explained. The purpose of these trips? To spread the love for hockey and bring the game to children who might not otherwise experience it.
A key component of their outreach in Mexico City is the innovative “Learn to Play” program. Launched in April for children aged four to ten, this six-week course aims to introduce the basics of hockey to 50 young participants, culminating in a graduation in May. This program, a collaborative effort with the National Hockey League, allows these youngsters to dive into a sport that is rapidly gaining global traction.
Back in Dallas, Montoya’s commitment continues through his work with the Boys & Girls Club of Greater Dallas. Together, they’ve developed the “Future Stars” initiative, which has expanded from two to nine locations within a year. This program brings hockey into schools and community centers, providing equipment and support to help foster youth hockey in underserved areas.
Amidst their community engagement, the Stars’ playoff journey provides an additional boost. As they face the Colorado Avalanche in the second round of the Stanley Cup Playoffs, fan excitement is at an all-time high. This enthusiasm has also amplified their charitable efforts, notably through the 50/50 raffle during home games, where half of the proceeds support the Dallas Stars Foundation’s efforts in youth hockey, community engagement, and health and education.
Through these diverse initiatives, the Dallas Stars are not just chasing a championship—they’re also forging a path for future generations to discover and embrace the game of hockey.
