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Licensing Expo 2024: Brands at Play in Las Vegas

Licensing Expo 2024, the premier event for the global licensing industry, is in full swing at the Mandalay Bay Convention Center in Las Vegas, Nevada. Running from May 21st to 23rd, the expo has brought together thousands of leading retailers, manufacturers, and licensees from around the world to explore the latest trends, secure deals, and celebrate the power of brands.

Brands at Play: The Theme of Licensing Expo 2024

This year’s theme, “Brands at Play,” highlights the importance of play in all stages of life and the role it plays in brand building. The expo showcases immersive brand experiences, educational content, and networking opportunities that emphasize the creative and innovative ways brands can connect with consumers through play.

Key Highlights of Licensing Expo 2024

  • Wide Range of Exhibitors: The expo features exhibitors from various industries, including entertainment, sports, gaming, fashion, and more. Attendees can discover new brands, connect with potential partners, and explore licensing opportunities across different categories.
  • Educational Sessions and Keynote Speakers: The expo offers a variety of educational sessions and keynote speeches led by industry experts. Topics include the future of licensing, emerging trends, and successful licensing strategies.
  • Licensing International Excellence Awards: The Licensing International Excellence Awards ceremony, held on May 20th, celebrated outstanding achievements in the licensing industry. The awards recognize the most innovative and impactful licensed products, properties, and marketing campaigns.
  • Networking Events: Licensing Expo 2024 provides numerous networking opportunities for attendees to connect with industry peers, build relationships, and foster collaboration. The expo’s Opening Night Party and other social events create a vibrant atmosphere for networking and celebration.

Licensing Expo 2024 in the News

  • Xinhua: World’s leading licensing trade show kicks off in Las Vegas
  • License Global: A Letter from London: Welcome to Licensing Expo!

Looking Ahead

As Licensing Expo 2024 continues, attendees can look forward to more exciting exhibits, informative sessions, and valuable networking opportunities. The expo promises to be a catalyst for innovation and growth in the licensing industry, shaping the future of brands and consumer experiences.


Licensing Expo 2024 is a must-attend event for anyone involved in the licensing industry. The expo provides a unique platform to explore the latest trends, connect with industry leaders, and discover new opportunities for growth and collaboration. With its focus on the power of play, Licensing Expo 2024 celebrates the creativity and innovation that drive the licensing industry forward.

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