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Wilson Sporting Goods Partners with Caitlin Clark to Elevate Women’s Basketball

Wilson Sporting Goods Co. has announced a landmark multiyear partnership with Indiana Fever guard and rising basketball star, Caitlin Clark. This collaboration is set to launch Clark’s first-ever signature basketball line and drive innovation in basketball products across the WNBA, NBA, and beyond.

Celebrating a Trailblazer

Amanda Lamb, Head of Global Brand at Wilson, expressed the company’s excitement about the partnership: “Wilson is made to celebrate the most iconic moments in sport, and we have always aligned ourselves with trailblazers who break boundaries and write their own story. Caitlin Clark is not just a record-setting athlete, but a cultural icon who has had a profound impact on the game. We couldn’t be prouder to join forces with her to continue innovating basketball both on and off the court.”

Clark’s Role and Contributions

As part of her role, Caitlin Clark will test, advise, and provide feedback on a range of Wilson basketball products. This will help Wilson continue to advance the game from youth levels to professional play. Throughout 2024, Wilson will release collections celebrating Clark’s achievements and will debut her first signature basketball line later this year.

Clark, the NCAA Division I all-time leading scorer and WNBA rookie, shared her enthusiasm: “Wilson has been with me across some of the most pivotal moments in my career so far, and I couldn’t be more excited to continue driving basketball forward alongside them. It feels surreal to have my own basketball collection and to affect what that means for future generations of athletes.”

First Collection Drop

The initial drop in Clark’s collection is available today, featuring Wilson’s classic white and gold WNBA basketball with personalized laser engravings commemorating iconic moments from Clark’s career. Consumers can personalize their basketball with one of three designs, available exclusively at

Commitment to Youth and Community

A key component of this partnership is to enable access to play for youth across the country. The collaboration will support the Caitlin Clark Foundation, which focuses on uplifting and improving the lives of youth through education, nutrition, and sport—three pillars that Clark credits for her success. Products from the collection will be available at various price points through Wilson’s direct-to-consumer channels and key retailers.

For more information, please visit and follow @WilsonBasketball and @Wilson on social media.

About Wilson Sporting Goods

Chicago-based Wilson Sporting Goods Co. is a global leader in high-performance sports equipment, apparel, footwear, and accessories. With over a century of innovation, Wilson celebrates iconic moments in sports across multiple disciplines, including Racquet Sports, Baseball, Softball, American Football, Basketball, Volleyball, Soccer, and Golf. Wilson is the official supplier of game basketballs for the NBA, WNBA, NCAA for March Madness and the Final Four, Basketball Champions League, Basketball Africa League, FIBA 3×3, and around 39 High School State Associations.

Wilson is part of Amer Sports Group, a publicly traded company on the New York Stock Exchange.

Disclaimer: This article is for informational purposes only. The views expressed are those of the author and do not necessarily reflect the views of Wilson Sporting Goods Co. or its affiliates. Always consult with a professional for any business-related inquiries or decisions.

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