The Rio All-Suite Hotel & Casino in Las Vegas is undergoing a massive transformation, led by Dreamscape’s CEO, Eric Birnbaum. Since acquiring the property from Caesars Entertainment in 2019, Birnbaum has focused on revitalizing the once-iconic resort, with a $350 million renovation plan in place. The goal? To restore Rio to its former glory while infusing it with modern amenities and appeal.
Renovation and Modernization
The revitalization efforts are already in full swing. The first phase of the transformation includes renovations to the Ipanema Tower, with the Masquerade Tower slated for remodeling soon. A major overhaul of the pool area has been completed, transforming it into a tropical escape inspired by the beaches of Rio de Janeiro. The pool now features multicolored chairs, umbrellas, and waterfalls, offering guests a refreshing retreat.
On the culinary side, the casino’s famous Carnival World Buffet has been replaced with the Canteen Food Hall, offering six diverse dining options, from sushi to cheesesteaks. Birnbaum has also hinted at further expansions in the casino’s food offerings, promising even more exciting venues in the near future.
Revitalizing the Entertainment Experience
Entertainment remains at the heart of the Rio experience. Penn & Teller have extended their legendary residency through 2026, while the popular Comedy Cellar continues to bring top-tier comedians to the stage. Chippendales also remains a key attraction, ensuring guests get a true taste of Las Vegas nightlife.
The Vision for the Future
Eric Birnbaum’s ambitious plan for the Rio is to turn it into “an icon reborn.” With its proximity to the Strip and the upcoming renovations, Birnbaum envisions the Rio becoming a top destination for both tourists and locals. The newly launched Rio Rewards program, offering generous perks and benefits, is another step toward attracting a loyal customer base.
With the continuous enhancements across the property, from dining to entertainment, Birnbaum’s vision for Rio is clear: to reestablish it as a crown jewel of Las Vegas and an iconic resort that stands the test of time.
Disclaimer: The information presented in this article is based on available data and current events around the time of publication. It is intended for educational purposes only and should not be construed as professional advice. Las Vegas Top Picks does its best to provide accurate information, but errors can occur. Always double-check other sources. The opinions in this article do not necessarily reflect those of Las Vegas Top Picks.
